Communication
Over the years, our look may have changed but our famous olive oils have stayed the same, made with the same uncompromising standards as the man who started it all in 1867.
Over the years, our look may have changed but our famous olive oils have stayed the same, made with the same uncompromising standards as the man who started it all in 1867.
the first and last name in olive oil
Watch the TV commercial for the latest Filippo Berio brand campaign featuring a young Filippo Berio hard at work creating his signature olive oils.
The ads introduce the renovated brand image which is characterized by the face of Filippo Berio himself alongside his handwritten signature, an essential part of every bottle since 1867.
This TV commercial is not yet scheduled for airing in Canada.
A HERITAGE OF TASTE
Watch the TV commercial for the “A Heritage of Taste” campaign launched in 2010.
The campaign was designed to raise brand awareness by teaching consumers about Filippo Berio and the Italian heritage behind our brand.
Backstage TV Commercial
Watch the making of the 2013 TV commercial.
Part of the “The First and Last Name in Olive Oil” campaign, the commercial
was filmed over a period of 7-10 days, in Slovenia.
The First and Last Name in Olive Oil
Print ads from the latest brand campaign featuring the new logo and tagline, along with a series of vintage photos of Filippo Berio hard at work.
The ads introduce the renovated brand image which is characterized by the face of Filippo Berio himself alongside his handwritten signature, an essential part of every bottle since 1867.
These ads are not yet appearing in Canadian magazines.
FILIPPO BERIO THROUGH THE YEARS
Travel back in time to view the evolution of Filippo Berio’s Canadian print ads from 2007 to 2013.