Filippo Berio

Communication

Over the years, our look may have changed but our famous olive oils have stayed the same, made with the same uncompromising standards as the man who started it all in 1867.

  • WATCH THE VIDEO filippo berio advertising
    2013

    the first and last name in olive oil

    Watch the TV commercial for the latest Filippo Berio brand campaign featuring a young Filippo Berio hard at work creating his signature olive oils.
    The ads introduce the renovated brand image which is characterized by the face of Filippo Berio himself alongside his handwritten signature, an essential part of every bottle since 1867.

    This TV commercial is not yet scheduled for airing in Canada.

  • WATCH THE VIDEO filippo berio advertising
    2010

    A HERITAGE OF TASTE

    Watch the TV commercial for the “A Heritage of Taste” campaign launched in 2010.
    The campaign was designed to raise brand awareness by teaching consumers about Filippo Berio and the Italian heritage behind our brand.

  • WATCH THE VIDEO filippo berio advertising
    2013

    Backstage TV Commercial

    Watch the making of the 2013 TV commercial.
    Part of the “The First and Last Name in Olive Oil” campaign, the commercial
    was filmed over a period of 7-10 days, in Slovenia.

  • VIEW THE AD filippo berio advertising
    2013

    The First and Last Name in Olive Oil

    Print ads from the latest brand campaign featuring the new logo and tagline, along with a series of vintage photos of Filippo Berio hard at work.
    The ads introduce the renovated brand image which is characterized by the face of Filippo Berio himself alongside his handwritten signature, an essential part of every bottle since 1867.

    These ads are not yet appearing in Canadian magazines.

  • VIEW THE AD filippo berio advertising
    2007 - 2013

    FILIPPO BERIO THROUGH THE YEARS

    Travel back in time to view the evolution of Filippo Berio’s Canadian print ads from 2007 to 2013.

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