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“His Signature. Our promise”. Filippo Berio’s signature is his guarantee that the oil in every bottle lives up to the standards that he has set. It’s this standard we have to live up to today. That’s the message that we want to communicate to our costumers all around the world.
To celebrate the 150th anniversary of Filippo Berio, we’re telling a story through the emotions of food lovers around the world. From the first kitchen experiment, to the perfect meal, eating well around a table with friends and family is a way to connect and share affection, happiness and well being. Thanks to food lovers everywhere for 150 years of emotion!
Watch the TV commercial for the latest Filippo Berio brand campaign featuring a young Filippo Berio hard at work creating his signature olive oils. The ads introduce the renovated brand image which is characterized by the face of Filippo Berio himself alongside his handwritten signature, an essential part of every bottle since 1867.
Watch the making of the 2020 TV commercial. Part of the global advertising campaign: “Filippo Berio: his signature, our promise”.
Watch the making of the 2013 TV commercial. Part of the “The First and Last Name in Olive Oil” campaign.
Print ads from the 2020 global campaign.
Print ads from the latest brand campaign featuring the new logo and tagline, along with a series of vintage photos of Filippo Berio hard at work. The ads introduce the renovated brand image which is characterized by the face of Filippo Berio himself alongside his handwritten signature, an essential part of every bottle since 1867.
A print campaign to introduce the latest product image: Filippo Berio’s passion for olive oil continues to inspire consumers to create delicious, healthy meals for friends and family.
Print ads from the “For Food Lovers” campaign.
The campaign was designed to raise brand awareness by teaching consumers how to use the various types of Filippo Berio olive oils in a healthy lifestyle and diet.
Print ads from the Italian campaign “Produced in Italy, loved around the world” designed to promote Filippo Berio as a worldwide brand with authentic Italian roots since 1867.
Travel back in time to view the evolution of Filippo Berio’s print ads from 1958 to 2006.